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Privacy Policy

PACE Customer Privacy Notice

This privacy notice tells you what to expect us to do with your personal information.

PACE is an organisation within the University of Leeds, which serves as the data controller for the purposes of data protection law. Our registered address is:

University of Leeds
Leeds LS2 9JT
United Kingdom
Registered Number: Z553814X

Contact Details

If you have any questions about how we use your data, you can contact us at: paceenquiries@leeds.ac.uk


1| Where We Get Personal Information From

We may obtain personal information directly from you when you sign up for our courses or email subscriptions, or your employer may provide it.


2 | What Information We Collect, Use, and Why

We collect and use the following information to provide services and goods:

  • Names and contact details
  • Addresses
  • Date of birth
  • Purchase or account history
  • Payment details (including card or bank information for transfers and direct debits)
  • Account information
  • Website user information (including user journeys and cookie tracking)
  • Records of meetings and decisions
  • Typographic Design
  • User-centred Design
  • UX/UI Design
  • Visual Communication
  • Healthcare Communication
  • Science Communication
  • VR, AR and XR

We use cookies but will only use optional ones with your consent. Please see our cookie policy for further information.


We collect and use the following information for service updates or marketing purposes:

  • Names and contact details (optional)
  • Addresses (optional)
  • Marketing preferences (optional)
  • Location data
  • Purchase or viewing history
  • Website and app user journey information

We use Google Analytics and Mailchimp to collect this data.

Lawful Bases

Our lawful basis for collecting or using personal information to provide services and goods is:

  • Public Task

Our lawful basis for collecting or using personal information for marketing purposes is:

  • Consent

Who Do We Share This Information With?

As part of the course process, we may need to share your details with third parties, including:

  • Accredible: to provide your course certificate.
  • Addresses (optional)
  • Marketing preferences (optional)
  • Location data
  • Purchase or viewing history
  • Website and app user journey information
How Long We Keep Information

We will keep your data for five years, after which it will be removed. For information on we retain personal information, see the University of Leeds retention schedule.


1| How can I have my data removed or deleted?

We need to process your details for admission and administration of your studies; if you do not want us to use your data in this way, then unfortunately, we will not be able to give you access to our courses.

You can unsubscribe from marketing emails or update your preferences at any time by clicking the unsubscribe link or update preferences link at the bottom of emails.


2 | Your Data Protection Rights

Under data protection law, you have rights including:

  • Your right of access: You have the right to ask us for copies of your personal data.
  • Your right to rectification: You have the right to ask us to rectify personal data you think is inaccurate or to complete information you think is incomplete.
  • Your right to erasure: You have the right to ask us to erase your personal data in certain circumstances.
  • Your right to restriction of processing: In certain circumstances, you have the right to ask us to restrict the processing of your personal data.
  • Your right to object to processing: You have the right to object to the processing of your personal data in certain circumstances.
  • Your right to data portability: You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
  • Your right to withdraw consent: When we use consent as our lawful basis, you have the right to withdraw your consent.

You usually don’t need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice, or you can contact the University Data Protection Officer at dpo@leeds.ac.uk

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.


The ICO’s address:


Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO Website



Last Updated 3rd September 2024