Course

From Logos to Legacies: Building an Engaging Brand

Participants will explore key elements of brand identity, the power of storytelling, and brand coherence and consistency to create meaningful connections. Whether you’re refining an existing brand or launching a new one, this hands-on course provides essential tools and insights to ensure your brand is meaningful for your consumer.

Delivery Method

On-Campus

Level

Introductory

Supplies and Materials

Laptop Is Required

Achievement

Certificate of Completion

On completing the course you will receive a shareable certificate

maximum capacity 14

£420

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Duration

1 Day

Upcoming Dates

14th - 15th July

What Will You Learn?

Core branding techniques, including defining brand purpose, promise, values, and positioning.

Methods for crafting compelling brand stories that resonate with target audiences.

Techniques for aligning visual identity with brand messaging and market expectations.

Practical approaches to start building brand trust and loyalty.

How to reconsider and adapt branding strategies to evolving market trends.

What Skills and Benefits Will You Gain?

Build the ability to communicate your brand purpose through powerful storytelling that engages and inspires.

Learn how to make strategic branding decisions that connect consumer insight with business impact.

Strengthen your ability to build consumer trust and foster brand loyalty through meaningful communication.

Explore branding theories to refine both visual and verbal brand cues for maximum impact

Understand how empathy is key to adapting branding strategies to evolving market trends, ensuring relevance and sustainability.

Who Is This Course For?

This course is ideal for SME owners and marketing professionals who want to strengthen consumer engagement and build a powerful brand identity.

It is designed for individuals transitioning into branding or marketing roles who need practical knowledge and strategic insight.

It is also suitable for startups, entrepreneurs, and anyone looking to improve their understanding of branding and create a meaningful impact.

Course Lead

Dr. Alessia Grassi

Lecturer in Fashion Marketing

Dr Alessia Grassi is a distinguished Lecturer in Fashion Marketing at the University of Leeds, where she serves as Deputy Director of Student Education in the School of Design, and Programme Leader for the BA Fashion Marketing. With a PhD centred on brand experiences in the luxury fashion sector, Dr Grassi possesses deep expertise in strategic branding, consumer engagement, and integrated marketing communications. She employs a transformative pedagogical approach to equip students with the critical and creative tools to navigate contemporary fashion branding and marketing challenges.

From Logos to Legacies: Building an Engaging Brand

Dr. Alessia Grassi

Lecturer in Fashion Marketing

Dr. Arjun Khara

Associate Professor in Communication, Information, and Digital Design

Dr. Matthew Lickiss

Associate Professor in Graphic and Communication Design