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Course

The Essentials of Visual Communication 

Effective visual communication is a powerful tool for conveying messages and engaging audiences. This one-day course introduces core design principles and teaches you how to communicate effectively using visual elements. Whether you’re new to design or looking to refine your skills, this course will equip you with the tools to elevate your visual communication through practical workshops.
National Rank
Delivery
On-Campus
Research
Level
Introductory
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TBA
National Rank
Supplies and Materials
Laptop Is Required
National Rank
Achievement
Certificate of Completion
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On completing the course you will receive a shareable certificate
maximum capacity 16
£220
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Research
Duration
1 Day
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TBA
Research
Upcoming Dates
25th June
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TBA
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What Will You Learn?
  • Understand the different ways we can communicate information in a visual format and explore the importance of visuals.
  • The fundamental principles of visual communication and the various forms it can take.
  • The step-by-step process of developing impactful designs, from concept to final execution.
  • How to create meaning using visual elements such as colour, layout, typography, and imagery.
  • How to identify and avoid common visual communication pitfalls.
  • Explore and analyse examples of both effective and ineffective visual communication.
What Skills and Benefits Will You Gain?
  • Learn when and how to use visual elements effectively and understand the context in which different types of visual communication work best.
  • Develop the ability to create visuals that communicate clearly and powerfully, enhancing the effectiveness of presentations, information communications, marketing materials, reports, and more.
  • Understand foundational design principles to be able to make improvements to your design skills and their application to different communication methods. Improve your design skills and gain a solid foundation in design principles and their application to different communication channels.
  • Build your confidence in applying design theory to real-world materials.
  • Leave the course with tangible skills you can implement immediately.
Who Is This Course For?
  • Professionals from non-design backgrounds looking to improve their visual communication design skills.
  • Anyone who wants to create more effective presentations, marketing materials, social media posts, advertising or company communications.
  • Ideal for professionals in marketing, communications, administration, legal, and human resources.
Course Lead
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Dr. Matthew Baxter
Research Fellow in Design
Specialism Lead: Information and Communication Design

Dr. Matthew Baxter is a Research Fellow at the University of Leeds with expertise in information design, communication design, and graphic design. His BSc in Zoology established a foundation of scientific methods, later expanded into creative practice through an MA in graphic and communication Design. Dr. Baxter holds a PhD in Information Design from the University of Leeds and integrates theoretical knowledge with practical design applications.

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Course Contributors
Dr. Elif Sener
Lecturer in Digital Innovation Design
Specialism Lead: Digital Design & Emerging Technologies
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