By using our services, you consent to our Cookies Policy. Close Icon
Open menu Contact
Search
Menu
UOL Logo
Close Icon
Background Image

Social Media Marketing

Discover the power of social media marketing. This course introduces the essential theories, principles, and strategies to elevate your social media marketing efforts.
Impact Score
Estimated Duration
8 - 10 hours
Info Icon
These estimates are provided as a guide and will vary based on learning style, prior knowledge, and depth of exploration.
Research
Level
Introductory
Info Icon
TBA
Format
Format
Online and Flexible
Info Icon
Our courses are self-paced allowing you to learn from anywhere, any time. They are delivered through a mixture of written materials, videos, and knowledge checks to create a dynamic learning experience.
National Rank
Achievement
Certificate on Completion
Info Icon
On completing the course you will receive a shareable certificate.
£650
Enrol Now
Course Logo
What Will You Learn?
  • The significance of social media within the broader marketing landscape.
  • Core concepts and principles of social media marketing.
  • Frameworks, terminology, and strategies for effective social media marketing.
  • The stages of planning and developing strategies for social media marketing campaigns.
What Skills and Benefits Will You Gain?
  • Discover the principles behind compelling social media campaigns and successful digital strategies.
  • Understand key terminology and concepts essential for social media marketing.
  • Explore the metrics used to measure and assess campaign performance.
Who Is This Course For?
  • Professionals or businesses looking to elevate their social media marketing strategies.
  • Beginners with no prior marketing experience who want to navigate the world of social media marketing confidently.
  • Aspiring digital marketers or individuals looking to kickstart a career in social media marketing.
  • Anyone seeking to sharpen their social media skills and stay ahead in the ever-evolving digital landscape.
Course Lead
Course Lead Image
Dr. Rubab Ashiq
Lecturer in Fashion Marketing

Dr. Rubab Ashiq is a Lecturer in Fashion Marketing at the University of Leeds, bringing extensive academic and industry expertise. Her understanding of fashion management, marketing, and the fashion industry provides a strong foundation for her teaching and research. Dr Ashiq holds a PhD in Fashion Marketing from De Montfort University and has practical experience working with a major textile mill in Pakistan and a renowned designer label. This combination of theoretical knowledge and industry insight enables her to connect academic concepts with real-world applications effectively.

View Full Profile
Online course FAQs
Enrol Now
Be the first to know about our upcoming courses